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Still, those who break up can take solace that they’ll have plenty of help—from the likes of divorcedpeoplemeet.com, divorcedating.com, and justdivorcedsingles.com—in getting fixed up again.
Top Reads From The Fiscal Times: STEVE YODER writes about business, real estate and other domestic policy issues.
In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005.
Disapproval has gotten especially rare among 20-somethings, who grew up with web dating as the norm, says e Harmony spokesman Grant Langston.
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.
To survive, they’ll need a novel marketing strategy and a focus on untapped potential daters—sites targeting niche markets have higher rates of membership growth, according to the report.
That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.
Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.
As ever more people meet on the web, they’re also peeling away the stigma once associated with it.
Now CEO Sam Yagan says they’re working on that feature.
Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.
Meanwhile, Age specializes in setting May-December relationships.