Marketing to dating boomers
Instead, marketers are resorting to more emotion seeking videos and pictures to replace plain old text.While this may be a good idea for targeting younger generations, baby boomers actually grew up reading newspapers and books which makes reading more of a hobby than a chore in their eyes.While some baby boomers do appreciate these newfound forms of entertainment, many of them don’t, so be careful and selective when incorporating humor into your marketing efforts.
As a rule of thumb, you should always test jokes with the demographic you’re trying to market to first before you actually commit to any major changes to your marketing strategy.
Part of the reason why baby boomers prefer to shop online with their laptops and PCs is that they don’t make purchasing decisions lightly.
Unlike millennials, baby boomers are far more hesitant to buy things on a whim. This means they’re far more willing to read the fine print and thoroughly understand all the nitty-gritty details of what they’re getting themselves into before they make a purchase.
Even when it was the client who brought up the issue of age, to begin with, he was still very upset when he was called old in a situation where the resume writer was simply throwing out ideas that could help make him seem younger to potential employers.
When in doubt, simply avoid talking about a baby boomer’s age, and if anything, make them feel younger than what they actually are. With his vast experience in marketing and human resources, he co-founded a company offering resume and cv writing services.
During a conversation he had with one of our professional resume writers about how to address the issue of being “overqualified,” our resume writer brought up one suggestion that the client could consider, mentioning that he could “hide old age by using a functional format instead of a chronological format.” What happened next?