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Rather, they're doing something that engages current users of the site.

We used Nacho Analytics and Spy Fu to take a peek at each company's Google Analytics.It gets even worse when we compare the data from Spy Fu. Of those keywords, Match ranks on page 1 for 4,493 of them.That leads to about 3.51M monthly clicks on Match results.One of their highest-volume keyword phrases is “what is love.” That's not a terrible keyword phrase for e Harmony, but you have to wonder whether everyone who lands on the website for that term is actually looking to define the word “love,” or if they're just looking for the timeless Haddaway song?e Harmony would be wise to reevaluate their content strategy, especially around the keywords that Match owns, such as “online dating.”In one corner: Match. Dating is social, and the stigma around online dating is virtually dead.

Unfortunately, e Harmony is a big loser in one high-volume, nonbranded keyword: “online dating.” Match ranks at number one for this term.